Balanced Family Academy
Branding / Custom Website Design / Web Development
Balanced Family Academy is one of the most amazing childcare concepts in Columbus, offering childcare for kids six weeks to six years old, fresh meals for families, and fitness classes for parents. Talk about balance, am I right?!
When BFA decided to expand their concept by creating opportunities to franchise BFA locations, they came to me for help creating a digital presence that reflected their growth strategy. The key to success? Not only showcasing the fun, playful learning environment but also building up a brand that appeals to investors and potential franchisees.
To do that, we took their brand to the next level with a logo refresh, and the creation of an entire brand language - not just a logo. That means we added new brand textures, fonts, patterns and colors to their repertoire to create a more polished and professional feel.
Then, we built a brand-new website that places a huge emphasis on photography, color, and and approachable tone that truly reflects how much the BFA team loves and cares for the children in their care everyday.
Finally, we made sure to include options for future scalability as the company grows to include more franchisees and investment opportunities.